Insurance Group – CMS

The problem I worked with a large national insurance broker. They had a need to improve their online delivery across a number of hub sites (12) including head office. One of the key objectives was to reduce the number of man hours spent manually updating small hub sites. Historically they worked in WordPress for all […]

This is how to PIVOT

My wife runs (ran) knitting workshops teaching all sorts of people many different kinds of knitting techniques, and has done for years. She is also a knitwear designer and has designed everything from a bespoke cushion that is 5 feet long and hand knitted to Christmas decorations and jumpers. COVID had an impact on her […]

Emigrate2

Project management Consultancy Content migration Usability testing What I Did: Halo Financial own Emigrate2, a leading emigration information website that attracts 30K visitors a month. The site was built on very old technology and needed a complete revamp and update.

Is content really the solution to lacklustre conversion rates?

this is the summary

Virtual Reality Is About to Take A Big Leap Forward in Architecture, Design and Marketing – Commercial Observer

Google’s cardboard VR mount (Photo: othree/Wikipedia Commons). Look up. There are 16-foot ceilings in SGA’s 74 Kent Avenue in Brooklyn. Look around. You can really see the differences between the tones on the red brick walls. There’s abundant light from the large windows and gritty exposed industrial steel beams and polished concrete. There’s a view […]