“Digital transformation” – what does it mean in 2021?

Its certainly been a turbulent time over the last 18 months! Businesses have had to “adapt to survive”, there is always someone touting the “digital transformation” mantra, but what does it mean, as we come out of lockdown and learn to live with COVID19? Personally, I think it is different for each sector and business […]

Insurance Group – CMS

The problem I worked with a large national insurance broker. They had a need to improve their online delivery across a number of hub sites (12) including head office. One of the key objectives was to reduce the number of man hours spent manually updating small hub sites. Historically they worked in WordPress for all […]

This is how to PIVOT

My wife runs (ran) knitting workshops teaching all sorts of people many different kinds of knitting techniques, and has done for years. She is also a knitwear designer and has designed everything from a bespoke cushion that is 5 feet long and hand knitted to Christmas decorations and jumpers. COVID had an impact on her […]


Project management Consultancy Content migration Usability testing What I Did: Halo Financial own Emigrate2, a leading emigration information website that attracts 30K visitors a month. The site was built on very old technology and needed a complete revamp and update.

Is content really the solution to lacklustre conversion rates?

this is the summary